Toyota plans to get them hooked young

 

Cars for kids is the latest idea from Toyota. Thinking of how to create future drivers in the face of falling sales in Japan, it's unveiled its latest concept at the Tokyo International Toy Show.

The electric car kit is aimed at children aged 10 years and up, with two seats in the back to ferry parents around.


The head of the development team Tsuji Kenji explained: "We have to figure out how to involve children with cars and make them fans of cars in this mature sales market by making interaction with the car fun. Cars are all about fun and we want to put this out there and see where it goes."

As well as a customisable body, the car has an emergency brake located in the back which can be operated by a parent passenger and they can also limit the vehicle's speed.

Toyota has no plans to put them on sale at this time, and says they are not intended for use on public roads.